Nike Air Sesh
The Nike Air Sesh project didn’t turn me into a dancer, but it did allow me to stretch my editorial legs a bit. I worked closely with Dan Rookwood, and also with writing leads on the Nike China team, to help develop 3 stories for Nike Journal.
From those articles, I worked with one of my all-time favorite designers, Allison Olson, to succinctly tell the stories of our 3 dancer protagonists, Mr. YouTube, Wang Qing, and the Kinjaz, via a 5 tap Instagram Stories post.
I also wrote the enhanced product page for the Air Sesh, and helped write the script for the Air Sesh Behind the Design video, which included another career highlight: interviewing Tinker Hatfield!
Creative Director: Mark Aver
Design: Allison Olson
Narrative Director: Dan Rookwood