As a Narrative Lead, I’m committed to starting fresh on every project, and to making room for the big ideas and expertise of everyone around me. I believe that a big part of leading is learning in front of others, and that the fun of making the work is baked into the work.
Ok, so, below is a small selection of recent writing projects. Each one was its own puzzle, so I made sure that what I already knew didn’t get in the way of what I was about to learn. Click on the headlines to learn more about my experience with each one.
And if you want to know about me beyond copywriting and narrative strategy, there’s this stuff too.
What if You Were a Shoe?
Put some Youness in your Shoeness with Nike By You.
Space Hippie
“Don’t let waste go to waste.” “A big step with a small footprint.” “At least 50% of this sneaker weighs in at pure trash.” So many good lines.
Explore Better Sleep Through Cannabis
The potential benefits of cannabis to improve our sleep, anxiety, or pain are real, but the research hasn't caught up. Scoutwell uses your individual data to transform cannabis from recreation to function.
Whoa! Did That Shoe Just…?
Once you see Nike Go FlyEase do it’s thing, you can’t unsee it. Nike’s first ever hands-free shoe makes it easy to get in and out, so you’re always one step away from the rest of your world.
Balance the hell yesses with the hot messes, the everyday with the not-todays.
Because wellness isn’t a win — it’s a way.
Question: In what century did Serena Williams win her first singles title?
Am I Doing this Right?
1000% yes! There’s no wrong way to customize a shoe, but once you start, all kinds of fun challenges pop up. Enjoy these tips we picked up from Nike designers before you get started.
Nike’s 50th Anniversary
Don’t waffle on this one. A remixed edition of the iconic Nike Waffle One just popped up—and Members get first dibs. 🧇🏅
Mercurial CR7 “National Treasure”
Portugal’s Heritage is now on their biggest icon. 🇵🇹
Nike Training Club: The Athlete’s Mindset
A new audio program to help strengthen your mind—3 minutes a day for 6 weeks.
Member Product
The oversized hoodie, shorts and dress feel like wearing a cumulus ☁️with more roomulus.
“Wait…am I a Runner?” 🤔
Meet Crystal, a Nike Member who took a first step, then answered that question.
Nike FC Presents: Extra Time
Footballer Tekkerz Kid dials up one of Nike’s resident Phantom boot experts, Emily, to talk favorite football skills. The Cruyff? Penalty kicks? Headers? Around the Worlds? Even Knee Slides? Find out which ones they have down, and which ones still need some work…
Move to Zero
Move to Zero is Nike’s Journey Toward Zero Carbon and Zero waste to help protect the future of sport.
It Feels Like Cheating
For so long, dancers have had to choose between aesthetics and functionality when it comes to footwear. Not anymore. The Nike Air Sesh prioritzes style and performance equally. It’s a lightweight, flexible, all-in-one shoe packed with dance-focused innovation, so the whole day can be your dance session.