Move to Zero
After helping out with Space Hippie, I was pulled further and further into the world of writing for Sustainability. I worked on the Move to Zero messaging grid and hierarchy just as Nike was beginning to make its big shift toward sustainability. I wrote the sustainability claims and copy for all the pages on Nike’s Move to Zero website, finding that balance between legally safe and linguistically buoyant.
I was also able to help craft, through multiple rounds, Move to Zero’s subhead. Every word in that subhead was scrutinized with tweezers by multiple stakeholders. We were able to craft a line that included at least one word that satisfied every one of them. Words like “toward” and “help” played important roles for the legal team, while words like “journey” and “sport” played important roles for brand. There’s a lot more to say, but I’ll conserve my energy on this one.
In 2020, Nike also made a big commitment to sustainability by changing their shoeboxes. I worked closely with the packaging team to carefully compose a copy sequence that would appear on Nike’s new, more-sustainable box and packaging. It was a fun challenge to be able to consider the ways a consumer interacts with a object in a physical space, rather than just their journeys in a digital space.
I learned a metric ton on this Move to Zero project. And now I can recycle that knowledge into my other work.
