NIKE WELL COLLECTIVE

As a Narrative Lead, I recently worked with a team of other writers and narrative directors to craft the brand strategy for Nike Well Collective. I helped with naming and messaging hierarchy, and as a Narrative Lead, I oversaw both the Social playbook and the activity playbook. I was on set as Narrative Lead for the video capture for new workouts that will appear on the Nike Training Club app in the spring of 2024.

From the manifesto I wrote, my team pulled the line “Wellness isn’t a win, it’s a way” to use as an attract line in the launch campaign, an for the launch of the instagram channel. It can also be heard in the hype video above.

Narrative Directors: Jaclyn Bryer

Writing Team: Sabrina Hunt, Marissa Gainsburg, Elliot Kennedy